نشریه رسانه های دیداری و شنیداری
پیاپی 48 (زمستان 1402)

An animation with content and positive and pleasant themes can create a good future for generations or, with inappropriate content, raise a bad generation. The aim of the current research is to identify the appropriate and contradictory themes of Iranian-Islamic culture in the dialogues, characters and scenes of the most popular animations from the point of view of the "C" age group. The research was conducted with a qualitative and descriptive approach of a survey type and conventional and summary content analysis. The statistical population of this research included all primary female students of the 4th, 5th and 6th grades (age group C) in the academic year of 2021-2022 in public schools of district 2 of Yazd city. Based on the table of Morgan and Karjesi, 502 students were selected as the sample group using available sampling method. The research tool was researcher-made questionnaire and watching animations. The unit of analysis of animations, "Scene" was selected. Among the 15 famous domestic and foreign animations selected by these students, 4 animations were analyzed. The data were analyzed using Excel 2019 software and observation coding based on conventional content analysis and summarization. The findings showed that among the 15 most popular animations, 12 are foreign animations and only 3 domestic animations. Despite this, the animation of life skills (internal) with 180 frequency has attracted the most audience. Positive dialogues, characters and scenes outweigh negative ones and themes. Themes such as: the importance of family status, effort and continuity in acquiring skills, the importance of books and reading books, truth and honesty, peace of mind, sacrifice and sacrifice, cooperation and cooperation, etc. are seen to be positive and appropriate to Iranian Islamic culture, and themes such as : Disrespect, arrogance, non-observance of laws and regulations, recourse to magic, etc. are seen as negative and contrary to Islamic Iranian culture.

In recent decades, computer games have become increasingly captivating to audiences, surpassing other platforms primarily due to their interactive nature. Paying attention to the entertainment dimension and as a result the lack of narration in most of these games has caused the issue of teaching lifestyle to children and teenagers to be neglected. The present article, focusing on the necessity of narration in the direction of culture formation and education for children and teenagers, has analyzed the native game " Biston Story " from the perspective of narratology of the contemporary theorist in the field of computer games " Marie-Lore Ryan ".   The main question of the research is what is the role of stories and narratives in creating culture and directing interactive computer games for children and teenagers. The method of the current research is descriptive-analytical and has been carried out with a developmental goal.On this basis, in order to answer the questions about the nature of narration in this game, attention has been paid to collecting information about the issue of narration in computer games, and the nine levels of narration in the computer game " Biston Story " have been analyzed in order to understand the role of the audience as an actor in the narration and Check the game guide using the colors.The results of the research show that despite the many advantages of interactive platforms in the field of children and teenagers, few researchers know about the important capabilities and advantages of using this media in order to induce and teach cultural values.The analysis of this game shows that the narrative in the final stage and the final fate of the game are made by the choices of the audience along the way of the game, and in this way, the audience has the role of the actor of the narrative and the guide of the game.

Due to the full ability to create dreamy characters and imaginary spaces، animation productions have more possibilities than using visual fantasy compared to other types of performances.. The purpose of this research is to examine the exact way of describing the appearance of Minoan creatures in Iranian myths، for the correct narration of Iranian legends in a manner consistent with the Iranian attitude towards mythological creatures، which can be represented and cited in animation art due to their nature. For comparison and exact matching، the mentioned creatures are divided into two categories in terms of function: Sapente (good) and Angre (evil). In both categories، they are classified in terms of ability and status، and based on the ancient texts of Persian literature، the external signs and the way of representation of each have been extracted and specified. The present research is of a descriptive and analytical type. It has been done in the library method and with the approach of disciplinary discourse (adaptation) and the inferential (qualitative) method has been used in it. The results show that considering the dualism or duality of all creation in the majority of ancient Iranian texts، Sepante Minwan and Angre Minwan are easily recognizable and depicted. The force of good is always described with a simple awe، with general expressions without mentioning details، bright، fragrant and beautiful. On the other hand، the evil force، the giant، the black sheep with the ablaq، with unusual body parts، animal-like، and on the opposite point، Izdan are described.

Educational programming is one of the most important of television production, which was paid less attention until the Corona epidemic, and while there were successful examples of educational television programs produced and broadcast in the world, in Iran only education-oriented programs were broadcast from the Education Network. Now, the field of educational programming is an effective and important field that can play a significant role in education and educational justice with proper design and optimal use of programming elements.This research tries to extract the strengths and weaknesses of the two sets produced by "Iran Television School" and "Film School" with the method of case study and comparative study, and by comparing both sets of principles and rules for the production and distribution of films. Suggest suitable training for the needs of the audience. Therefore, the research findings include structural and content components. The structural components include the format and observable methods and the set of systematic relationships that govern the internal components of an event or phenomenon, which in this research includes 15 components, and the content components, which include 5 components in this research, are all factors and features related to the content of the event, which They can appear in different forms and structures and in combination with abilities and capitals. In the end, in addition to suggestions to increase the quality and effectiveness of an educational program, a table of important components in educational programming is also provided for use by programmers in designing the program.

Since the national media in the Islamic Republic represents and propagates the ideology of sovereignty at home and abroad, policymaking is very important in this organization. This article was carried out with the aim of designing a policy model for audio and video content of the national media with an emphasis on the fifth generation internet. In terms of the purpose, this article is an applied-developmental research, and from the point of view of the data collection method, it is a survey-cross-sectional research. The community of participants in the qualitative section includes managers with experience of the Supreme Council of Cyberspace and the quantitative section includes media activists of the country. Interviews and questionnaires were used to collect data. The categories of the research model were identified by the grounded theory method and the final model was validated by the partial least squares method. Qualitative data analysis was done with Maxqda software and quantitative part was done with Smart PLS. Finally, through axial coding, 53 subcategories were obtained, which in 9 main categories include managerial factors, legal factors, technological factors, cultural factors, interaction with new media, national media policy, fifth generation internet, media social responsibility. National and audio and video content of virtual space were categorized. The results showed that according to the research paradigm, managerial, legal, scientific and cultural factors have an impact on national media policy making. On the other hand, the 5th generation internet provides background conditions and the social responsibility of the national media is also an intervening factor. Finally, with the strategies of interaction with new media, it is possible to develop the audio and video content of virtual space.

One of the most important things that can lead to the competitive advantage of the Islamic Republic of Iran Broadcasting (IRIB) organization in the turbulent environment of media organizations is the formulation and implementation of strategy or strategic management. Identifying strategic risks and preparing actions for them can increase the probability of strategic management success in the IRIB organization and increase the competitiveness of this organization in the media sphere of the country and the world. The purpose of this study is to identify and present a model of strategic risks in the IRIB. In order to achieve the research goal, grounded theory (GT) method have been used. The data required for the research in the qualitative section were obtained through in-depth interviews with fourteen experts. These people have been purposefully selected from among the deputies, consultants, managers, and experts of the IRIB organization whose organizational position or duties are related to the category of strategy, as well as university professors who are familiar with the category of risk and strategy. Data were analyzed in three stages of open, axial, and selective coding using Atlas.ti software. Based on this, 115 concepts were identified and categorized in the form of seven risks including structural risks, knowledge risks, production risks, managerial risks, technical and technological risks, financial risks, and human resource risks.

According to scholars and activists in the field of culture and sociology, Iranian society has many cultural and social problems, or optimistically, it needs growth and development in many social and cultural components, and the role of the media institution in this growth and excellence seems essential.Media streaming is one of the necessities of the national media to resolve the cultural and sociological issues of the Iranian society. Therefore, the aim of the current research is to help the role of the Sedavosima organization in solving this problem by designing a model of the media streaming process for the TV of the Islamic Republic of Iran.In order to achieve the goal of the research, the Grounded Theory (GT) method has been used; Therefore, this research is a qualitative research in terms of the type, method and nature of the data. Research data was obtained through in-depth interviews with fifteen experts. The interviewees were purposefully selected according to their organizational position, university education and experience related to the research topic. The resulting data were analyzed through three stages of open, central and selective coding with the help of MAXQDA software and were classified under eleven sub-categories and three main categories including the conditions of the media streaming process, the strategies of the media streaming process and the consequences of media streaming and for the streaming process Five main steps and one auxiliary step were extracted.